Great Content Deserves More Than One Moment in the Spotlight.
Ramp knows a thing or two about helping businesses work smarter. Through monthly webinars, customer conversations, and product demonstrations, they share valuable insights on everything from financial trends and operational challenges to innovative solutions that help businesses save time and money.
But there's a challenge with live events: once they're over, much of that valuable content risks getting buried in a lengthy recording. And for potential customers who couldn't attend, an hour-long webinar can be a tough sell.
That's where ChopShop comes in.
We partnered with Ramp to develop a streamlined, repeatable content production system designed to squeeze every ounce of value from each event.
First, we distill the full presentation into a compelling 3–5 minute highlight video — a Cliff's Notes version featuring the most important insights, practical takeaways, and memorable moments. Then, we carve out a series of punchy, attention-grabbing social shorts designed to spark curiosity and drive viewers to the longer summary.
The result? One event becomes an entire content campaign, with assets designed to engage audiences across multiple channels, reinforce Ramp's position as a thought leader, and introduce its solutions to potential customers who might otherwise have missed the conversation entirely.


